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The Surprising Neuroscience of Keeping Resolutions

A neuropsychologist clues us in, and guess what: It's all about your feelings.

Nearly 80 percent of New Year’s resolutions fail by the third week of January, largely because people don’t understand how the brain sustains change. If you’ve ever made a resolution and not kept it, it’s not necessarily because you didn’t want it enough or didn’t work hard enough. It’s because your brain can be tricky when it comes to making change—even change you desire deeply.


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